FOR IMMEDIATE RELEASE: April 22, 2001

CONTACT: Suzanne Deatherage, Cincinnati Flying Pig Marathon
859-426-1952/Mobile 513-608-2719
Amanda Crowe or Amy Clay, Dan Pinger Public Relations
513-564-0700

CINCINNATI FLYING PIG MARATHON UNVEILS AN OINKER OF A NEW LOOK

WHAT:
The Power of the Pig just got porkier. Cincinnati's favorite race, the Flying Pig Marathon, will let the 2001 edition of its poster series out of the pen in a special ceremony at Fountain Square. Local integrated marketing firm CoActive Marketing Group, which does all branding and design work for the Marathon as a pro bono project, gave this year's poster a distinctly hometown twist that will forever tie it to the beloved Fountain. The 2000 Marathon poster won Runner's World magazine's Primo Promo award as one of the nation's best designs.

VISUAL:

• Two Flying Pigs will make the new poster a reality by posing on the Fountain, then showing off their running shoes as they race to cross a special "Finish Swine" for the unveiling.
• Representatives of the Flying Pig Marathon and CoActive Marketing Group will reveal a large-scale replica of the new poster design before a large Fountain Square lunchtime crowd.
• The poster designers from CoActive Marketing Group will autograph two posters for winners of a special drawing to be the first owners of the un-oink-ly Cincinnati pieces of art.
• Posters from Flying Pigs past will be on display, as well as other artistic examples of the Piggy way of life.

WHEN: Tuesday, April 24, 2001 Noon

WHERE: Fountain Square

WHO: Flying Pig Marathon and CoActive Marketing Group

CoActive Marketing Group has created the fun slogans and designs utilized by the Cincinnati Flying Pig Marathon since its Inaugural running in 1999 as a pro bono community project. The winning poster from the 2000 Marathon, printed courtesy of Zumbiel Packaging, showcased the year's symbolic aeronautical pig running alongside Marathon participants. This approach was utilized in all advertising and marketing strategies for the 2000 Marathon Campaign. A similar fun and strategic approach has been taken for the 3rd Annual Cincinnati Flying Pig Marathon.

INTERVIEWS:
Rodger Ach, Board President, Cincinnati Flying Pig Marathon
James Ferguson, Vice President, CoActive Marketing Group